Internet
marketing
Internet
marketing also
known as web marketing, online marketing, web advertising or e-marketing
is referred to as the promotion of products or services over the Internet.
Internet marketing is not only refers to marketing on the Internet but also
includes marketing done via e-mail and wireless media.
Internet
marketing ties together the creative and technical aspects of the Internet,
including design, development, advertising and sales. Internet marketing also
refers to the placement of media along many different stages of the customer
engagement cycle through search engine marketing (SEM), search engine
optimization (SEO ), classified add on specific websites, email marketing.
Types of
Internet marketing
Internet
marketing is broadly divided in to the following types:
Classified
add posting: the use of web banners or banner
ads placed on a third-party website or blog to drive traffic to a
company's own website and increase product awareness
Search engine
marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through
the use of either paid placement, contextual advertising, and paid inclusion,
or through the use of free search engine
optimization techniques
Search engine
optimization (SEO): the process of improving the visibility of a
website or a web page in search engines via the "natural" or un-paid
("organic" or "algorithmic") search results. Get Top rank SEO Services.
Social media
marketing: the process of gaining traffic or attention through
social media websites such as Face book, Twitter and LinkedIn.
Email marketing: involves directly
marketing a commercial message to a group of people using electronic mail.[8]
Referral marketing:
a method of promoting products or services to new customers through referrals,
usually word of mouth.
Affiliate marketing:
a marketing practice in which a business rewards one or more affiliates for
each visitor or customer brought about by the affiliate's own marketing
efforts.
Inbound marketing: involves creating and
freely sharing informative content as a means of converting prospects into customers
and customers into repeat buyers.
Video marketing: This type of marketing
specializes in creating videos that engage the viewer into a buying state by
presenting information in video form and guiding them to a product or service.
Online video is increasingly becoming more popular among internet users
and companies are seeing it as a viable method of attracting customers.
Advantages
Internet
marketing is inexpensive when examining the ratio of cost to the reach of the
target audience. Companies can reach a wide audience for a small fraction of
traditional advertising budgets. The nature of the medium allows consumers to
research and to purchase products and services conveniently. Therefore,
businesses have the advantage of appealing to consumers in a medium that can
bring results quickly.
Internet marketers also have the advantage of
measuring statistics easily and inexpensively; almost all aspects of an
Internet marketing campaign can be traced, measured, and tested, in many cases
through the use of an ad
server. The advertisers can use a variety of methods, such as pay per impression, pay per click,
pay per play,
and pay per action.
Therefore, marketers can determine which messages or offerings are more
appealing to the audience. The results of campaigns can be measured and tracked
immediately because online marketing usually require users to click on an
advertisement, to visit a website, and to perform a targeted action.
